Leading the way: IDS Chicago names VF Interiors founder as 2018 president

VF Interiors IDS Chicago

Veronica Ferro, owner and founder of VF Interiors, has recently been named president of the Interior Design Society’s Chicago and Illinois Suburban Chapter. The organization is among of the country’s largest dedicated to serving the residential interior design industry. It offers IDS members a place to belong within a supportive and welcoming design community through its 18 local chapters nationwide.

Veronica has participated as a member of the IDS for two years. She served as vice president of the Chicago and Illinois Suburban Chapter in 2017, ran for election and earned her new leadership post in November 2017. Veronica is currently serving her one year term as president, and is proud to represent and connect with her local design community through IDS.

“It has allowed me to network with lots of different designers and provided me with educational opportunities as well as a supportive community,” she said.

Based in Chicago, Veronica is a designer and entrepreneurs. She holds a bachelor of science degree in Marketing from DePaul University, and a bachelor of fine arts degree in Interior Design from Harrington College of Design. Veronica founded VF Interiors in 2011.

Her business is a direct reflection of her personal design aesthetic.

Clients recognize VF Interiors instantly thanks to her ability to create rooms with a sense of creativity and balance. Veronica doesn’t shy away from color. If a room’s color scheme doesn’t catch your eye first, the pattern will. She often mixes patterns in unexpected ways, and layers texture to add interest. Once completed, everything looks and feels like it belongs in the space.

The Interior Design Society specifically focuses on providing support to professional interior design entrepreneurs across the country. “This is one of the biggest reasons I believe in this organization,” Veronica said. “Most of the members in our chapter own their own businesses, so it’s a really great way to network with others who understand the same challenges.”

Those interested in learning more about IDS, its programs and its local chapters may visit interiordesignsociety.org.